Since - Y:2025
Seoul, Republic of Korea
Seoul, Republic of Korea
Wherever You Are, Whatever Your Skin
The sun is everywhere, but its impact varies across different regions.
That's why climate matters.
We prioritize understanding the weather and your environment first,
before carefully selecting ingredients and benefits tailored to your needs.
10-20%
UV Increases per 1000m
UV Increases per 1000m
80, 25,10%↑
Snow/Sand/Water
Snow/Sand/Water
90%
UV Penetration on Cloudy Days
UV Penetration on Cloudy Days
11+
Equator: Max UV Index
Equator: Max UV Index
Sustainability & Ethics
The New Era of Sun-Health Care Shaped by Climate Change
Climate Adaptation
Adaptive Protection
Future Suncare
The New Era of Sun-Health Care Shaped by Climate Change
Climate Adaptation
Adaptive Protection
Future Suncare
The New Era of Sun-Health Care Shaped by Climate Change
Climate Adaptation
Adaptive Protection
Future Suncare
We Prioritize Your Environment Over Your Skin Type
Environmental Care
Holistic Approach
Beyond Skin
We Prioritize Your Environment Over Your Skin Type
Environmental Care
Holistic Approach
Beyond Skin
We Prioritize Your Environment Over Your Skin Type
Environmental Care
Holistic Approach
Beyond Skin
We Don’t Avoid the Sun – We Discover Ways to Coexist with It
Sun Harmony
Smart Protection
Coexistence
We Don’t Avoid the Sun – We Discover Ways to Coexist with It
Sun Harmony
Smart Protection
Coexistence
We Don’t Avoid the Sun – We Discover Ways to Coexist with It
Sun Harmony
Smart Protection
Coexistence
Sustainability Our Ultimate Value with the Earth is Our Ultimate Value
Eco-Commitment
Green Innovation
Planet First
Sustainability Our Ultimate Value with the Earth is Our Ultimate Value
Eco-Commitment
Green Innovation
Planet First
Sustainability Our Ultimate Value with the Earth is Our Ultimate Value
Eco-Commitment
Green Innovation
Planet First
Climate Science Meets Suncare
Researching optimized sun care solutions based on climate and environmental data. Customized formulas that adapt to sunlight exposure, temperature, humidity, and UV intensity.
Climate-Responsive Formulation
Researching optimized sun care solutions based on climate and environmental data. Customized formulas that adapt to sunlight exposure, temperature, humidity, and UV intensity.
Climate-Responsive Formulation
Researching optimized sun care solutions based on climate and environmental data. Customized formulas that adapt to sunlight exposure, temperature, humidity, and UV intensity.
Climate-Responsive Formulation
We develop eco-friendly UV filter technology and invest in formulations and packaging that protect the ecosystem.
Sustainable Innovation
We develop eco-friendly UV filter technology and invest in formulations and packaging that protect the ecosystem.
Sustainable Innovation
We develop eco-friendly UV filter technology and invest in formulations and packaging that protect the ecosystem.
Sustainable Innovation
We research climate-adaptive skincare using AI and big data, providing personalized protection solutions tailored to skin types and lifestyles.
Future of Sun-Health Care
We research climate-adaptive skincare using AI and big data, providing personalized protection solutions tailored to skin types and lifestyles.
Future of Sun-Health Care
We research climate-adaptive skincare using AI and big data, providing personalized protection solutions tailored to skin types and lifestyles.
Future of Sun-Health Care
Our Journey, Fueled by Exciting Challenges
We are redefining sun care by creating solutions that adapt to the changing environment. This journey is not just about protection, but about innovation and responsibility."
Brandon Lee
CEO & Founder
"We are shaping a global movement in sun care, redefining how people protect their skin across diverse environments. With strategic innovation and market expertise, we aim to make sustainable sun care accessible worldwide."
Ace Park
CIO & Founder
"Sun care is more than just skincare—it’s about enhancing everyday life while respecting our planet. We are committed to delivering solutions that balance beauty, health, and sustainability."
Janny Kim
Brand Manager
We are redefining sun care by creating solutions that adapt to the changing environment. This journey is not just about protection, but about innovation and responsibility."
Brandon Lee
CEO & Founder
"We are shaping a global movement in sun care, redefining how people protect their skin across diverse environments. With strategic innovation and market expertise, we aim to make sustainable sun care accessible worldwide."
Ace Park
CIO & Founder
"Sun care is more than just skincare—it’s about enhancing everyday life while respecting our planet. We are committed to delivering solutions that balance beauty, health, and sustainability."
Janny Kim
Brand Manager
We are redefining sun care by creating solutions that adapt to the changing environment. This journey is not just about protection, but about innovation and responsibility."
Brandon Lee
CEO & Founder
"We are shaping a global movement in sun care, redefining how people protect their skin across diverse environments. With strategic innovation and market expertise, we aim to make sustainable sun care accessible worldwide."
Ace Park
CIO & Founder
"Sun care is more than just skincare—it’s about enhancing everyday life while respecting our planet. We are committed to delivering solutions that balance beauty, health, and sustainability."
Janny Kim
Brand Manager
We are redefining sun care by creating solutions that adapt to the changing environment. This journey is not just about protection, but about innovation and responsibility."
Brandon Lee
CEO & Founder
"We are shaping a global movement in sun care, redefining how people protect their skin across diverse environments. With strategic innovation and market expertise, we aim to make sustainable sun care accessible worldwide."
Ace Park
CIO & Founder
"Sun care is more than just skincare—it’s about enhancing everyday life while respecting our planet. We are committed to delivering solutions that balance beauty, health, and sustainability."
Janny Kim
Brand Manager
We are redefining sun care by creating solutions that adapt to the changing environment. This journey is not just about protection, but about innovation and responsibility."
Brandon Lee
CEO & Founder
"We are shaping a global movement in sun care, redefining how people protect their skin across diverse environments. With strategic innovation and market expertise, we aim to make sustainable sun care accessible worldwide."
Ace Park
CIO & Founder
"Sun care is more than just skincare—it’s about enhancing everyday life while respecting our planet. We are committed to delivering solutions that balance beauty, health, and sustainability."
Janny Kim
Brand Manager
We are redefining sun care by creating solutions that adapt to the changing environment. This journey is not just about protection, but about innovation and responsibility."
Brandon Lee
CEO & Founder
"We are shaping a global movement in sun care, redefining how people protect their skin across diverse environments. With strategic innovation and market expertise, we aim to make sustainable sun care accessible worldwide."
Ace Park
CIO & Founder
"Sun care is more than just skincare—it’s about enhancing everyday life while respecting our planet. We are committed to delivering solutions that balance beauty, health, and sustainability."
Janny Kim
Brand Manager
We are redefining sun care by creating solutions that adapt to the changing environment. This journey is not just about protection, but about innovation and responsibility."
Brandon Lee
CEO & Founder
"We are shaping a global movement in sun care, redefining how people protect their skin across diverse environments. With strategic innovation and market expertise, we aim to make sustainable sun care accessible worldwide."
Ace Park
CIO & Founder
"Sun care is more than just skincare—it’s about enhancing everyday life while respecting our planet. We are committed to delivering solutions that balance beauty, health, and sustainability."
Janny Kim
Brand Manager
We are redefining sun care by creating solutions that adapt to the changing environment. This journey is not just about protection, but about innovation and responsibility."
Brandon Lee
CEO & Founder
"We are shaping a global movement in sun care, redefining how people protect their skin across diverse environments. With strategic innovation and market expertise, we aim to make sustainable sun care accessible worldwide."
Ace Park
CIO & Founder
"Sun care is more than just skincare—it’s about enhancing everyday life while respecting our planet. We are committed to delivering solutions that balance beauty, health, and sustainability."
Janny Kim
Brand Manager
